21. 9. 2021
This year marks exactly 30 years since we got mobile telephony in Slovenia, changing our lives in many respects. The first mobile phones were big and heavy, but they evolved along with the progress of technology. By switching mobile phones for modern models, old and obsolete ones are gathering dust.
Now Telekom Slovenije invites all its mobile users to bring their disused mobile phones to any of their points of sale, as Telekom Slovenije will ensure they are recycled, while pledging to plant 1000 melliferous trees in Slovenia in cooperation with the Slovenian Beekeepers’ Association and Treecelet. Melliferous plants ensure that bees and other pollinators have access to high quality food they need to survive.
Everyone who brings a disused mobile to a Telekom Slovenije point of sale, will receive a special Treecelet bracelet, made in Slovenia by individuals with special needs.
"Slovenia got mobile telephone services in 1991. The first mobile phones weighed a few kilograms, they were expensive, the number was tied to the device, as there were no SIM cards, text messages or the internet. In 30 years, we made a major leap in technology through the development that was championed by Telekom Slovenije and its subsidiary Mobitel. Much has changed during this time, and we are always captivated with new technologies and services. At the same time many obsolete mobile phones are collecting at the backs of our drawers, and we want to make sure they are properly disposed of, and will plant melliferous trees in exchange for them. This is another way we can show how we care about our green future," explains Andreja Lenart, Central marketing director at Telekom Slovenije.
"Planting trees is an incredibly powerful weapon against climate change. Trees soak up carbon dioxide, one of the main factors for climate becoming warmer, while at the local level they provide better living conditions. They prevent soil erosion, retain moisture and provide shade. All of this leads to better conditions for farming and directly improves the quality of water and food. Conservation of Slovenian and global forests is essential for a quality of life and for survival," emphasises Miha Horvat from Treecelet, a company with a mission to bring together people for planting trees and reviving the habitat of wild animals across the world, with their primary goal of planting a million trees.
"Bees and other pollinators are involved in the production of a third of all the food that humanity needs. I believe that this fact is compelling enough to make us understand how important pollinators are, and how very much directly dependent we are on them. By persistently finding and gathering food from the flowers they perform the key task of pollinating plants, ensuring their development and existence. They impact biotic diversity of both the flora and the fauna, making our contribution to their survival all the more important. It does not take much to plant melliferous balcony flowers, a bush in the garden, or a tree in the forest," explains Aleš Bozovičar from the Slovenian Beekeepers' Association.
More about the activity at http://ts.si/zelena-prihodnost