Page ContentStrategic ObjectivesKey strategic objectives for the 2021–2025 period Telekom Slovenije Group’s 2021–2025 Strategy is focused on the digitalisation at the level of business operations. Telekom Slovenije will provide the latest services tailored to the needs of users (an excellent user experience, the best sales and after-sales customer care, the most advanced and reliable network, convergent plans, additional services beyond the core telecommunications activities, and a comprehensive range of IT solutions and information and cyber security services). Investments in the expansion and upgrade of technologies, accelerated digitalisation, further optimisation of processes and the empowerment of employees will be required also in the future to adapt dynamically to the needs of users.1. Leader in the user experienceThe leading user experience will be based on the best fiber optic network and the most advanced 4G/5G network for B2C, business verticals and critical infrastructure, and will be created in line with the latest trends, needs and demands of our users. We are building a long-term strategic position of being the first choice of our users and business partners for carefree and secure digital living and business. This will be achieved through digitalisation, ensuring excellence, security, contactless operations and dynamic adaptations to the constantly changing habits of communication service users.2. Digitalisation of operationsTelekom Slovenije Group will continue to accelerate its digitalization of business operations through optimization and automation of business processes in order to ensure efficient operations.3. Growth of ICT services Growth of ICT services for our users will be based on our existing state-of-the-art LTE/4G network, the development of the internet of things, smart infrastructure (smart cities, smart communities, industry 4.0, etc.), ensuring cyber security, artificial intelligence, and the opportunities ushered in by the fifth generation of mobile networks (5G). This will be the foundation for Telekom Slovenije to become the leading partner of the digital development of Slovenia. We will achieve the growth through organic growth and the consolidation of the Slovenian ICT market.4. Retaining revenue levels from core activity in Slovenia We will retain the market share and revenue from the telecommunication activities in Slovenia through digitalisation (including the development of e-commerce, e-identity and other digital services), by offering comprehensive services, developing a unique, customer-oriented user experience, and through continued digitalisation and constant development of networks and services.5. Consolidation in individual marketsOn the one hand, the telecommunications market is undergoing intense consolidation of the industry and mergers of operators, with a change in the portfolio of services, while new competition is entering the ICT services market, which will additionally affect the operators’ business models. The consolidation activities will be focused on obtaining new competencies, and entering new markets and areas.6. Optimal HR structureAchieving the goals we set is only possible through carefully planned management of the reputation and employer brand, an optimum human resources structure, with an effective system of rewards, by helping our employees develop new know-how and competencies, and through proper organisation and classification of job positions. Telekom Slovenije Group will still have the optimal number of employees to address the needs of the work processes of individual Group companies.7. Financial stabilityTelekom Slovenije Group is executing activities that ensure effective management of liquidity and financial stability. We will ensure the optimum level of debt over the long term, maximizing the company’s value.8. Social responsibilityWe actively identify and will continue to identify the opportunities where we can contribute to the development of the social and economic environment in which we operate through our expertise, financial and other resources. The principles of sustainable development are and therefore well be built into our operations, products, services and content, while we also responsibly manage the economic, social and environmental impacts of our operations. Strategy of the Telekom Slovenije Group for the 2021-2025 period (Summary)