Page ContentStrategic ObjectivesKey strategic objectives for the 2021–2025 period Telekom Slovenije Group’s 2021–2025 Strategy is focused on the digitalisation at the level of business operations. Telekom Slovenije will provide the latest services tailored to the needs of users (an excellent user experience, the best sales and after-sales customer care, the most advanced and reliable network, convergent plans, additional services beyond the core telecommunications activities, and a comprehensive range of IT solutions and information and cyber security services). Investments in the expansion and upgrade of technologies, accelerated digitalisation, further optimisation of processes and the empowerment of employees will be required also in the future to adapt dynamically to the needs of users. Leader in user experience The leading user experience is based on the best, most reliable and biggest network, and is created by adhering to the latest trends and changing user habits. The excellent user experience allows us to achieve short-term business objectives and strengthen our long-term strategic position – to remain the users’ first choice. The key factors in this are digital excellence, providing security, contactless operations and dynamically adapting to the needs and habits of users of communication services. Digitalisation of operations Accelerated digitalisation through process optimization and automation improves efficiency of operations, and will continue to be an integral part of business activities for ensuring the competitiveness of Telekom Slovenije Group. Growth of ICT servicesGrowth of ICT services and solutions is based on our existing state-of-the-art LTE/4G network and the opportunities ushered in by 5G, the fifth generation of mobile networks. 5G will also support the development of smart industry and smart cities, as well as the introduction of virtual dedicated networks, which will support continued digitalisation of various business verticals, such as energy supply, transportation, logistics, manufacturing, smart cities, healthcare, protection and rescue (public safety). This will also form the foundation on which Telekom Slovenije Group will build the digitalisation of the society. We will achieve expansion through organic growth and the consolidation of the Slovenian ICT market. Retaining revenue levels from core activity in Slovenia The core telecommunications activities market is stagnating in Slovenia, and Telekom Slovenije is under additional pressure from regulatory bodies. We plan to retain our revenue through accelerated digitalisation and the development of digital services, continued network development and the development of services based on 5G technologies, successful cooperation with regulators, and especially by providing the best user experience. Consolidation in individual markets On the one hand, the European telecommunications market is seeing intense consolidation of the industry and mergers of operators, with a change in the portfolio of services, while new competition is entering the ICT services market, which will additionally affect the operators’ business models. The consolidation activities of Telekom Slovenije will be focused on obtaining new competencies, and entering new markets and areas.Optimum employee structure Telekom Slovenije Group has the optimal number of employees to continue addressing the needs of the work processes of individual Group companies. The employee structure is optimised through strategic planning for human resource needs and appropriate organisation and systematisation of all job positions. Our effective bonus system supports and encourages the development of knowledge and competencies, allowing us to continue building on our employer brand.Financial stability We are implementing activities that ensure effective management of liquidity and a high level of financial stability. We are ensuring the optimum level of debt for the long term, maximizing the company’s value.Environmental and social responsibility We actively identify opportunities where we can contribute to the development of the social and economic environment in which we operate, providing our expertise, financial and other resources. The principles of sustainable development are built into our operations, products, services and content, while we also responsibly manage the economic, social and environmental impacts of our operations. Strategy of the Telekom Slovenije Group for the 2021-2025 period (Summary) The Strategic business plan of the Telekom Slovenije Group for the 2021–2025 period with the business plan for 2021 (abstract)