Telekom Slovenije invites its loyalty programme members to an avant-premiere of the film My Late Summer at the start of the LIFFE international film festival

Telekom Slovenije, which is the main sponsor of the LIFFe film festival for the 29th year in a row, shared its enthusiasm for the film with users at the avant-premiere. At the beginning of the film, a real drama of inappropriate and irresponsible use of technology unfolded, such as a mobile phone ringing, filming the screen with a mobile phone, answering a call and talking loudly, commenting loudly on what was happening on the mobile phone call, etc. There were quite a few disruptions to the enjoyment of the film experience. Fortunately, this time the incident was short, prepared in advance and played out with the aim of drawing attention to the inappropriate use of screens at the cinema, which we are experiencing more and more often.

As Katja Šajnovič, Director of Business Development at Telekom Slovenije, pointed out: “Technology connects us and enriches our lives, and it is important that we use it intelligently. At Telekom Slovenije, we are aware of our social role in Slovenia, including raising awareness and ensuring the most effective, safe and intelligent use of screens.We staged this incident that featured disruptive technology use for our guests during the avant-premiere. We didn't have to wait long for the audience's response, which I appreciate. I am glad that we were able to create a special experience for our users and film lovers, and they proved with their response that we know how to enjoy technology wisely.”

On this occasion, Telekom Slovenije presented a user, who was chosen by a lucky draw, with a one-year subscription to the NEO subscription plan.

Telekom Slovenije subscribers can check out some of the films from this year’s LIFFe festival in the DKino video store until 24 November 2024, and a selection of hits from previous editions of the festival are also available until the end of November.